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Global Pet Foods

Corporate Program

The Ask

Help Global Pet Foods’ franchisees across Canada to engage their communities, and drive local traffic from online to in-store.

Our Solution

Raise The Reach
Utilizing and building on Global Pet Foods’ national corporate marketing programs, we built a social media strategy with behavioural engagement triggers to qualify, convert and retain local customers.

Tactics:
  • Localized SEM
  • Dynamic Location Promotions
  • Retargeting

Results

2M

Qualified pet owners targeted/month in close vicinity to a Global Pet Foods store

70,000+

Unique customers engaged with local dynamic location apps.

ongoing
growth

In in-store revue from a younger customer segment.

11%

Increase in keyword search.

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