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Magnotta Winery

Digital marketing program
for retail and e‑com

The Ask

Introduce a new generation to Magnotta Wines and convert them into Magnotta Wine-lovers.

Our Solution

We launched Magnotta’s first-ever e-commerce program supported by an always-on and seasonal social media strategy. Our #MagnottaMoments campaign targeted new customers online by behaviour, location and interests, and invited existing retail customers to engage with the brand online with their own user-generated content.

Tactics:
  • Local Search
  • Native Display
  • Sequential Retargeting
  • Localized Social Media
  • Community Management
  • Cross Channel Performance E-commerce

Results

3.42X

Return on ad spend per month in incremental sales.

74%

Increase in brand engagement on social media properties.

1.2M

Canadian customers engaged near Magnotta retail locations per month.

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