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Party City

National Enterprise
E‑commerce + In‑store

The Ask

Help Party City drive e-commerce sales on their 80,000+ unique online products.

Our Solution

Utilizing large customer data-sets we identified and targeted new qualified customers across Canada. Then we developed and deployed a full-funnel, bilingual, 6-channel campaign that dynamically showcased 80,000+ product SKUS, seasonal promotions, and localized in-store campaigns for Party Cities 40+ national stores.

Tactics:
  • Behaviour Targeting
  • Sequential Retargeting
  • Localized Social Media Upsell
  • Special Provincial Enablement
  • Strategic Retail and Traditional Advertising

Results

4X

Annual return on ad spend (ROAS).

Strategic partner

In all advertising initiatives including retail and traditional advertising.

66%

Year over year online sales increase in provinces without physical locations.

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As a secondary objective, we helped drive qualified foot traffic to the nearest Party City retail location. To do this, we used digital geofencing ads featuring dynamic content and in-app location features.

The Ask

Help Party City drive qualified consumers into physical retail locations, then convert new customers into loyal retail shoppers.

Our Solution

We developed and deployed an omnichannel, 45-day sequence strategy across social media, localized SEM and PLA. Ads throughout the campaign journey featured dynamic calls to action and maps to build awareness and drive shoppers to their nearest Party City location.

Tactics:
  • Cross Channel Data Collection
  • Localized SEM and PLA
  • Retargeting
  • Omnichannel Strategy

Results

7M+

More than 7 million unique qualified customers reached within the first round of communications.

ongoing growth

In in-store revenues from digital channels.

310,000+

Unique customers engaged with the in-ad map during the first round of communications.