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Pharmacare

Digital CPG Awareness

The Ask

Help Pharmacare build brand awareness and drive sales for their over-the-counter consumer packaged goods sold at big-box retailers and pharmacies.

Our Solution

We developed two unique mixed-channel strategy awareness campaigns that targeted each brand’s desired demographic and incentivized product trial through top-of-mind and seasonal communications, symptom and product ingredient education, retail coupons and 30-day trial offers.

Tactics:
  • Strategically Revamped Websites
  • Omnichannel Strategy
  • SEM
  • Social Media Retargeting
  • Province Specific Promotions

Results\KPI's

46%

Above vertical benchmark for engagement.

1.4

Search ranking for relevant symptoms and competitor search queries.

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